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Groundswell : Winning in a World Transformed by Social Technologies

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Description

Two top analysts from Forrester Research explain how to utilize the connection among customers--thanks to the Internet and its networking sites--to gain insight into the market, generate revenue, save money, promote one's products, and more. Book available.

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Product details

  • CD-Audio
  • 134.62 x 152.4 x 33.02mm | 181.44g
  • Gildan Media Corporation
  • United States
  • English
  • Unabridged
  • Unabridged
  • 1596592125
  • 9781596592124
  • 1,112,591

About Charlene Li

Charlene Li is a vice president and principal analyst at Forrester. She is the driving force behind Forrester's Social Computing and Web 2.0 research. Josh Bernoff, is a vice president and principal analyst at Forrester Research, and one of America's most frequently quoted research analysts.

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