Groundswell: Winning in a World Transformed by Social Technologies

Groundswell: Winning in a World Transformed by Social Technologies

CD-Audio

By (author) Charlene Li, By (author) Josh Bernoff, Read by Josh Bernoff

$21.70
List price $29.98
You save $8.28 27% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

Additional formats available

Format
Paperback $13.03
Hardback $25.19
  • Publisher: Gildan Media Corporation
  • Format: CD-Audio
  • Dimensions: 135mm x 152mm x 33mm | 181g
  • Publication date: 7 October 2008
  • ISBN 10: 1596592125
  • ISBN 13: 9781596592124
  • Edition: Unabridged
  • Edition statement: Unabridged
  • Sales rank: 967,010

Product description

Two top analysts from Forrester Research explain how to utilize the connection among customers--thanks to the Internet and its networking sites--to gain insight into the market, generate revenue, save money, promote one's products, and more. Book available.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 10 of 10
Categories:

Author information

Charlene Li is a vice president and principal analyst at Forrester. She is the driving force behind Forrester's Social Computing and Web 2.0 research. Josh Bernoff, is a vice president and principal analyst at Forrester Research, and one of America's most frequently quoted research analysts.