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    Grinding it out: The Making of McDonalds (Paperback) By (author) Ray Kroc

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    DescriptionFew entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

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  • Full bibliographic data for Grinding it out

    Grinding it out
    The Making of McDonalds
    Authors and contributors
    By (author) Ray Kroc
    Physical properties
    Format: Paperback
    Number of pages: 218
    Width: 104 mm
    Height: 168 mm
    Thickness: 18 mm
    Weight: 118 g
    ISBN 13: 9780312929879
    ISBN 10: 0312929870

    B&T Book Type: NF
    BIC E4L: IND
    Nielsen BookScan Product Class 3: S4.6
    BIC subject category V2: KNP
    B&T Modifier: Subject Development: 10
    B&T Merchandise Category: MMP
    B&T General Subject: 180
    Ingram Subject Code: BE
    BIC subject category V2: KNDF
    Libri: I-BE
    BISAC V2.8: BUS081000
    Warengruppen-Systematik des deutschen Buchhandels: 27870
    BISAC V2.8: BUS077000
    DC21: 647.9573
    DC22: 647.9573
    BISAC V2.8: BUS025000, BIO026000
    LC subject heading: ,
    DC22: 647/.9573
    LC classification: TX910.5.K76 A34 1990
    LC subject heading: ,
    LC classification: X910.5.K76
    Thema V1.0: KJZ, KNS
    St Martin's Press
    Imprint name
    St Martin's Press
    Publication date
    15 April 1992
    Publication City/Country
    New York
    Author Information
    Rac Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
    Review quote
    "Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, "Esquire" magazine"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --"West Coast Review of Books""He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --"Philadelphia Sunday Bulletin"