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    Graphic Design: The New Basics (Princeton Architectural Press) (Paperback) By (author) Ellen Lupton, By (author) Jennifer Cole Phillips

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    DescriptionHow do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.


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  • Full bibliographic data for Graphic Design

    Title
    Graphic Design
    Subtitle
    The New Basics
    Authors and contributors
    By (author) Ellen Lupton, By (author) Jennifer Cole Phillips
    Physical properties
    Format: Paperback
    Number of pages: 248
    Width: 203 mm
    Height: 229 mm
    Thickness: 18 mm
    Weight: 848 g
    Language
    English
    ISBN
    ISBN 13: 9781568987026
    ISBN 10: 1568987021
    Classifications

    BISAC V2.8: ART036000
    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Subject Development: 06
    BIC subject category V2: AKC
    LC subject heading:
    BISAC V2.8: ART014000
    Ingram Subject Code: AT
    Libri: ENGM3500
    Warengruppen-Systematik des deutschen Buchhandels: 15860
    BISAC V2.8: DES007000
    B&T Approval Code: A28441200
    DC22: 741.6
    B&T Approval Code: A28441800
    Libri: DESI3020, GRAF6600
    BISAC V2.8: DES012000
    LC subject heading:
    LC classification: NC997 .L87 2008
    Illustrations note
    400 colour
    Publisher
    PRINCETON ARCHITECTURAL PRESS
    Imprint name
    PRINCETON ARCHITECTURAL PRESS
    Publication date
    01 July 2008
    Publication City/Country
    New York
    Author Information
    Ellen Lupton is adjunct curator at the Cooper-Hewitt, National Design Museum, and co-chair of the design department of the Maryland Institute College of Art. She is a Chrysler Design Award winner and the best-selling author of Thinking with Type, D.I.Y Design It Yourself, D.I.Y. Kids, Design Culture Now, and Mixing Messages.