Googled: The End of the World as We Know It

Googled: The End of the World as We Know It

CD-Audio

By (author) Ken Auletta, Performed by Jim Bond

$24.64
List price $29.99
You save $5.35 17% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

Additional formats available

Format
Paperback $12.24
  • Publisher: Brilliance Corporation
  • Format: CD-Audio | 12 pages
  • Dimensions: 130mm x 180mm x 36mm | 249g
  • Publication date: 3 November 2009
  • ISBN 10: 1441820973
  • ISBN 13: 9781441820976
  • Edition: Unabridged
  • Edition statement: Unabridged

Product description

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of Don t be evil; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable and where it is now taking us all."

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11