Google Analytics (Paperback)
$23.61 - Save $6.38 21% off - RRP $29.99 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 72 hours | |Short Description for Google Analytics Knowing how users behave when they visit your website or use your web app matters a lot, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what's happening. This practical guide shows you how this tool works, and how you can configure it to meet the needs of your business.
Full description- Publisher: O'Reilly Media, Inc, USA
- Published: 14 September 2010
- Format: Paperback 218 pages
- See: Full bibliographic data
- Categories: Internet Searching | Internet Browsers
- ISBN 13: 9780596158002 ISBN 10: 0596158009
- Sales rank: 301,397
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Full description for Google Analytics
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. * Discover exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integration
