Good to Great (CD-Audio)
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Short Description for Good to Great Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained them. Some of the key concepts discerned in this study, comments Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people". Abridged. 5 CDs.
- Published: 16 October 2001
- Format: CD-Audio 6 pages
- ISBN 13: 9780694526086 ISBN 10: 0694526088
- Sales rank: 81,224
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Full description for Good to Great
Destined to be the business publishing event of the year, or even the decade, this is the long awaited new book by the co-author of Built To Last. In it, Jim Collins shares his latest long-term research - and shows how even mediocre companies can become long-term world beaters. Jim Collins has become a best-selling classic business author, with 590,000 copies sold to date, and has been translated into 17 languages.