Global Marketing

Global Marketing

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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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  • Paperback | 600 pages
  • 214 x 276 x 26mm | 1,102.22g
  • Pearson Education Limited
  • HarlowUnited Kingdom
  • English
  • Global ed of 7th revised ed
  • col. Illustrations
  • 0273766716
  • 9780273766711
  • 456,962

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