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Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application

Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application

Paperback

By (author) 37signals, By (author) Jason Fried, By (author) David Heinemeier Hansson, By (author) Matthew Linderman

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  • Publisher: 37signals
  • Format: Paperback | 194 pages
  • Dimensions: 152mm x 226mm x 15mm | 295g
  • Publication date: 28 November 2011
  • Publication City/Country: Chicago
  • ISBN 10: 0578012812
  • ISBN 13: 9780578012810
  • Illustrations note: black & white illustrations
  • Sales rank: 45,265

Product description

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

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