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Get Out the Vote: How to Increase Voter Turnout

Get Out the Vote: How to Increase Voter Turnout

Paperback

By (author) Donald P. Green, By (author) Alan S. Gerber

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  • Publisher: BROOKINGS INSTITUTION
  • Format: Paperback | 225 pages
  • Dimensions: 150mm x 229mm x 18mm | 408g
  • Publication date: 1 February 2008
  • Publication City/Country: Washington DC
  • ISBN 10: 0815732678
  • ISBN 13: 9780815732679
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Sales rank: 376,886

Product description

The first edition of "Get Out the Vote!" broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events, such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.

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Author information

Donald P. Green is a professor of political science at Yale University, where he has taught for more than a decade. An expert on elections and campaign finance, he has written widely on public opinion and political behavior and is coauthor of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2000). Alan S. Gerber is a professor of political science and director of the Center for the Study of American Politics at Yale University. He has published extensively on campaigns and elections and is coeditor (with Eric Patashnik) of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).

Review quote

"The sheer number and scale of the experiments they've run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign." -- The American Prospect