Game Frame

Game Frame : Unlocking the Power of Game Dynamics in Business and in Life

By (author) Aaron Dignan


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In a digital world, our strategies for success have changed. Now comes a book that explains how to use computer games to be more competitive. Few aspects of the digital zeitgeist are as iconic or fundamental as gaming-Dignan and his peers, who grew up playing digital games, are now using gaming strategies to change the workplace. Merging the power of play with the keys to success, Game Face distils what Dignan and his generation have learned into a guide for mastering the future. As this book shows, life really is a game and it turns out better for those who know how to play it. Game Face outlines why games are such important trends in culture today, why everything from our iPhones to our Priuses actually prime us to be instinctive players, and how the brain skills learned in gaming can make anyone more competitive at whatever they do. The result is the first prescriptive explanation of what gaming is, how the psychology behind it works, and how the behaviours learned can sharpen our skills in everything from business to parenting. Illuminated throughout with a series of real world examples, Game Face delivers a crash course in game design and behavioural psychology that will excite readers of every generation.

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  • Hardback | 208 pages
  • 146 x 216 x 26mm | 322.05g
  • 03 Aug 2011
  • The Free Press
  • New York
  • English
  • black & white line drawings
  • 1451611056
  • 9781451611052
  • 271,466

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"It seems like everybody's talking about applying game mechanics to the real world. But most of those applications are trivial, doing justice to neither game nor world. In "Game Frame," Aaron Dignan goes beyond pointsification, offering a new design theory for using games in places you'd least expect." --Ian Bogost, Ph.D., author of "Persuasive Games" and co-author of "Newsgames"

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