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    Game Changers: The Evolution of Advertising (Hardback)(English / French / German) Edited by Peter Russell, Edited by Senta Slingerland, Introduction by Arianna Huffington

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    DescriptionA celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it. Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it's going next. The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the Festival each year in different categories including film, design, PR and digital, all vying for the much-coveted Lion trophy.


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  • Full bibliographic data for Game Changers

    Title
    Game Changers
    Subtitle
    The Evolution of Advertising
    Authors and contributors
    Edited by Peter Russell, Edited by Senta Slingerland, Introduction by Arianna Huffington
    Physical properties
    Format: Hardback
    Number of pages: 312
    Width: 250 mm
    Height: 315 mm
    Thickness: 32 mm
    Weight: 2,545 g
    Language
    English
    French
    German
    ISBN
    ISBN 13: 9783836545242
    ISBN 10: 3836545241
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T General Subject: 140
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Academic Level: 01
    B&T Modifier: Subject Development: 01, 10
    BIC subject category V2: KJSA
    Ingram Subject Code: AT
    BIC subject category V2: KNTY
    LC classification: NC
    B&T Modifier: Text Format: 03
    B&T Modifier: Region of Publication: 04
    Abridged Dewey: 741
    BISAC V2.8: DES007010
    DC22: 741.6
    Warengruppen-Systematik des deutschen Buchhandels: 15890
    Libri: KUNS2000
    DC23: 659.1
    Publisher
    Taschen GmbH
    Imprint name
    Taschen GmbH
    Publication date
    01 August 2013
    Publication City/Country
    Cologne
    Author Information
    Peter Russell studied as a lawyer before learning his craft as a writer and editor under Sir John Hegarty at BBH, David Abbott at AMVBBDO and the late Paul Arden at Saatchi & Saatchi. He lives in Brussels and works as a creative director at peterrussell.be. Senta Slingerland is the Head of Creative & Digital at Cannes Lions. With a background in journalism and production, she runs the creative and digital strategies across the Lions Festivals group.