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    The Game Changer: How Every Leader Can Drive Everyday Innovation (Paperback) By (author) A.G. Lafley, By (author) Ram Charan


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    DescriptionIt is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the 'innovation portfolio' - this book is destined to become as influential as "Good to Great" and as Charan's own bestseller, "Execution".

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  • Full bibliographic data for The Game Changer

    The Game Changer
    How Every Leader Can Drive Everyday Innovation
    Authors and contributors
    By (author) A.G. Lafley, By (author) Ram Charan
    Physical properties
    Format: Paperback
    Number of pages: 320
    ISBN 13: 9781846681622
    ISBN 10: 1846681626

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    DC22: 658.4092
    BIC subject category V2: KJMB
    BISAC V2.8: BUS071000, BUS046000
    Thema V1.0: KJMB
    Profile Books Ltd
    Imprint name
    Profile Business
    Publication date
    14 August 2008
    Publication City/Country
    Author Information
    A.G. Lafley, described as the 'king of management' by Fortune Magazine, has been the chairman and CEO of Proctor & Gamble since 2000 and in 2006 was named CEO of the Year by Chief Executive magazine. He lives in New York. Ram Charan has consulted for many well-known companies, including GE, KLM, DuPont and Bank of America. He is a bestselling author whose books include Execution. He recently bought his first flat in Dallas, Texas, aged 67.
    Review quote
    A"Admittedly, a huge amount has been written on innovationA--so much that the very term has become a business buzzword. But The Game-Changer stands out thanks to its concrete explanation of P&G's method and the rich company examples that Lafley provides.A" - Businessweek