The Game Changer

The Game Changer : How Every Leader Can Drive Everyday Innovation

  • Paperback
By (author) A.G. Lafley , By (author) Ram Charan

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It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the 'innovation portfolio' - this book is destined to become as influential as "Good to Great" and as Charan's own bestseller, "Execution".

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  • Paperback | 320 pages
  • 152 x 232 x 28mm | 521.63g
  • 14 Aug 2008
  • Profile Books Ltd
  • Profile Business
  • London
  • 1846681626
  • 9781846681622
  • 851,359

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Author Information

A.G. Lafley, described as the 'king of management' by Fortune Magazine, has been the chairman and CEO of Proctor & Gamble since 2000 and in 2006 was named CEO of the Year by Chief Executive magazine. He lives in New York. Ram Charan has consulted for many well-known companies, including GE, KLM, DuPont and Bank of America. He is a bestselling author whose books include Execution. He recently bought his first flat in Dallas, Texas, aged 67.

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Review quote

A"Admittedly, a huge amount has been written on innovationA--so much that the very term has become a business buzzword. But The Game-Changer stands out thanks to its concrete explanation of P&G's method and the rich company examples that Lafley provides.A" - Businessweek

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