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    GO: A Kidd's Guide to Graphic Design (Hardback) By (author) Chip Kidd

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    Description'Congratulations, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design...Take my word for it, you are a designer. 'Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is. Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc. Beautifully designed, and clearly explained, GO: A Kidd's Guide to Graphic Design, is an original, truly one of a kind.

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  • Full bibliographic data for GO: A Kidd's Guide to Graphic Design

    GO: A Kidd's Guide to Graphic Design
    Authors and contributors
    By (author) Chip Kidd
    Physical properties
    Format: Hardback
    Number of pages: 120
    Width: 214 mm
    Height: 278 mm
    Thickness: 20 mm
    Weight: 862 g
    ISBN 13: 9780761172192
    ISBN 10: 076117219X

    Nielsen BookScan Product Class 3: Y4.1
    BIC subject category V2: YNA
    BIC E4L: ART
    B&T Merchandise Category: JUV
    B&T General Subject: 214
    Abridged Dewey: 740
    Ingram Subject Code: C9
    B&T Book Type: EN
    Warengruppen-Systematik des deutschen Buchhandels: 12880
    LC subject heading: ,
    BISAC V2.8: JNF006000
    DC22: 740
    DC23: 741.6
    LC classification: NC1000 .K53 2013
    Thema V1.0: YNA
    Illustrations note
    4 colour illustrations throughout
    Workman Publishing
    Imprint name
    Workman Publishing
    Publication date
    08 October 2013
    Publication City/Country
    New York
    Review quote
    Kidd s folksy, conversational tone, in which he speaks directly to readers, is appealing. . . . This is a book not only for art classes, but also for courses in journalism, communications, media, and writing, for units on persuasive writing and advertising, and to demonstrate how strong visual images convey meaning and appeal." School Library Journal (starred review)"Beginning with the striking cover design a red stop sign reading "GO" this book challenges our assumptions about what we see and read. Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. . . . An engaging introduction to a critical feature of our modern, design-rich environment." Kirkus Reviews "A series of lucid, witty, and absorbing analyses of graphic design techniques . . . tomorrow s designers will want to grab a pencil and get going." Publishers Weekly 'GO: A Kidd's Guide To Graphic Design, ' is pretty awesome. The Huffington Post Kidd . . . uses his writing skill to make design theory more interesting and appealing for young artists. . . . A great choice for the high school student considering a design career and perhaps for older or younger readers as well. Library Journal Chip Kidd is the world s pre-eminent book-jacket designer. He s done more than 1,000 of them, and built such a sterling reputation that several high-profile authors, including Oliver Sacks, have it in their contracts that Kidd design their book covers. The man has mastered graphic design. But that s not to say his job is without challenges. One of the more recent ones? How to think like a 10-year-old. . . . Kidd faced that challenge to create his new book, Go: A Kidd s Guide to Graphic Design. The book covers the fundamentals of graphic design: form, typography, content and concept. . . . Kidd s book features many examples of great design, including some of his own covers, to illustrate points. It s as much a visualn