Fundamentals of Strategy: AND Student Access Card

Fundamentals of Strategy: AND Student Access Card

  • Mixed media product
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Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic more

Product details

  • Mixed media product | 313 pages
  • 190 x 246 x 13mm | 582g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • 1408221195
  • 9781408221198
  • 660,282

Table of contents

1: Introducing Strategy 2: The Environment 3: Strategic Capability 4: Strategic Purpose 5: Culture and Strategy 6: Business-Level Strategy 7: Strategic Directions and Corporate-Level Strategy 8: International Strategy 9: Strategy Methods and Evaluation 10: Strategy in Actionshow more

About Gerry Johnson

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of more