Fundamentals of Strategy

Fundamentals of Strategy


By (author) Gerry Johnson, By (author) Kevan Scholes, By (author) Richard Whittington

List price $71.38

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  • Format: Paperback | 304 pages
  • Dimensions: 188mm x 244mm x 14mm | 558g
  • Publication date: 28 November 2011
  • Publication City/Country: Harlow
  • ISBN 10: 0273757253
  • ISBN 13: 9780273757252
  • Edition: 2, Student edition
  • Edition statement: 2nd Student Manual/Study Guide
  • Illustrations note: col. Illustrations
  • Sales rank: 250,264

Product description

Were you looking for the book with access to MyStrategyLab? This product is the book alone, and does NOT come with access to MyStrategyLab. Buy Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation (ISBN 9780273757337) if you need access to the MyStrategyLab as well, and save money on this brilliant resource. Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

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Table of contents

1 Introducing strategy 2 The environment 3 Strategic capabilities 4 Strategic purpose 5 Business strategy 6 Corporate strategy and diversification 7 International strategy 8 Innovation strategies 9 Mergers, acquisitions and alliances 10 Strategy in action Appendices Glossary Index