The Fundamentals of Design Management (Paperback)
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Short Description for The Fundamentals of Design Management A guide to managing the people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences. It is suitable for those from various backgrounds such as art and design, business, marketing or media.
- Published: 15 May 2010
- Format: Paperback 208 pages
- ISBN 13: 9782940411078 ISBN 10: 2940411077
- Sales rank: 115,378
Full description for The Fundamentals of Design Management
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.