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    The Functional Art: An Introduction to Information Graphics and Visualization (Voices That Matter) (Mixed media product) By (author) Alberto Cairo

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    DescriptionUnlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data you're working with-business, science, politics, sports, or even your own personal finances-this book will show you how to use statistical charts, maps, and explanation diagrams to spot the stories in the data and learn new things from it. You'll also get to peek into the creative process of some of the world's most talented designers and visual journalists, including Conde Nast Traveler's John Grimwade, National Geographic Magazine's Fernando Baptista, The New York Times' Steve Duenes, The Washington Post's Hannah Fairfield, Hans Rosling of the Gapminder Foundation, Stanford's Geoff McGhee, and European superstars Moritz Stefaner, Jan Willem Tulp, Stefanie Posavec, and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world's leading designers. The first book to offer a broad, hands-on introduction to information graphics and visualization, The Functional Art reveals: * Why data visualization should be thought of as "functional art" rather than fine art * How to use color, type, and other graphic tools to make your information graphics more effective, not just better looking * The science of how our brains perceive and remember information * Best practices for creating interactive information graphics * A comprehensive look at the creative process behind successful information graphics * An extensive gallery of inspirational work from the world's top designers and visual artists On the DVD-ROM: In this introductory video course on information graphics, Alberto Cairo goes into greater detail with even more visual examples of how to create effective information graphics that function as practical tools for aiding perception. You'll learn how to: incorporate basic design principles in your visualizations, create simple interfaces for interactive graphics, and choose the appropriate type of graphic forms for your data. Cairo also deconstructs successful information graphics from The New York Times and National Geographic magazine with sketches and images not shown in the book.


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  • Full bibliographic data for The Functional Art

    Title
    The Functional Art
    Subtitle
    An Introduction to Information Graphics and Visualization
    Authors and contributors
    By (author) Alberto Cairo
    Physical properties
    Format: Mixed media product
    Number of pages: 384
    Width: 177 mm
    Height: 226 mm
    Thickness: 18 mm
    Weight: 726 g
    Language
    English
    ISBN
    ISBN 13: 9780321834737
    ISBN 10: 0321834739
    Classifications

    B&T Book Type: NF
    BIC E4L: ART
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    Nielsen BookScan Product Class 3: T1.3
    B&T Modifier: Subject Development: 06
    BIC subject category V2: AKC, UG
    B&T General Subject: 229
    B&T Modifier: Text Format: 01
    LC subject heading: ,
    B&T Merchandise Category: COM
    BISAC V2.8: COM022000, COM012000
    Ingram Subject Code: XF
    Libri: I-XF
    Warengruppen-Systematik des deutschen Buchhandels: 26350
    DC22: 006.6
    B&T Approval Code: A93665500
    LC subject heading: ,
    B&T Approval Code: A93906435, A93632000
    LC subject heading:
    DC23: 741.6
    LC classification: TK7882.I6 C34 2013
    BISAC V2.8: COM089000
    LC subject heading:
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    22 August 2012
    Review quote
    "Welcome to Alberto's world. Cairo has done it all in The Functional Art: theory, practice, examples. And he's done it brilliantly. It is the most comprehensive and sensible book yet on real-world information graphics; we won't need another one for a long time." - Nigel Holmes, former graphics director for Time magazine and founder of Explanation Graphics "If graphic designer Nigel Holmes and data visualizer Edward Tufte had a child, his name would be Alberto Cairo. In The Functional Art, accomplished graphics journalist Cairo injects the chaotic world of infographics with a mature, thoughtful, and scientifically grounded perspective that it sorely needs. With extraordinary grace and clarity, Cairo seamlessly unites infographic form and function in a design philosophy that should endure for generations." - Stephen Few, author of Show Me the Numbers "This book is long overdue. Whether you're just getting started visualizing information or have been doing it all your life, whether you're looking for a basic understanding of visualization or a detailed how-to reference, this is the book you're looking for. Alberto Cairo, a professional journalist, information designer, and artist, shows how to visualize anything in a simple, straightforward, and intelligent way." - Karl Gude, former infographics director at Newsweek and Graphics Editor in Residence at the School of Journalism, Michigan State University "The Functional Art is brilliant, didactic, and entertaining. I own dozens of books on visual information, but Cairo's is already on the shortlist of five that I recommend-along with those by Edward Tufte, Nigel Holmes, and Richard Saul Wurman-to anybody who wishes to have a career in information graphics. Cairo is one of those rare professionals who has been able to combine real-world experience with the academia." - Mario Tascon, director of Spanish consulting firm Prodigioso Volcan "Read It. There is really nothing else to say. If you care about how visualization is used to communicate to people, this is the book for you. If you're a journalist, you need to read it. If you're an academic doing visualization research, you really, really need to read it. This is the stuff we've been missing in visualization for the last 25 years." -Robert Kosara, EagerEyes "If you're interested to find the right balance between aesthetics and function in the context of data visualization, you cannot avoid Alberto Cairo's The Functional Art, probably the best data visualization book published in 2012." -Jorge Camoes, www.excelcharts.com
    Table of contents
    Introduction - What Infographics and Visualizations Are PART 1 - Foundations Chapter 1 - Why Visualization - From Data to Wisdom Chapter 2 - Form and Function - Visualization as a Technology Chapter 3 - The Beauty Paradox - Art and Communication Efficacy Chapter 4 - Exposition, Exploration, And the Complexity Challenge PART 2 - History Chapter 5 - Here Be Dragons - On the Origins of Maps Chapter 6 - Lights of Reason - the Dawn of Scientific Illustration Chapter 7 - A Scottish Engineer And a Century of Revolutions - the History of Charts PART 3 - Cognition Chapter 8 - The Eye and the Visual Brain Chapter 9 - Non-sensed Perception Chapter 10 - Images in the Brain PART 4 - Practice Chapter 11 - The Creation Process in Infographics and Visualization Chapter 12 - Interactive Graphics and Visualization APPENDIX - Projects from leading practitioners in the field, explained in detail