• Free Prize Inside!: How to Make a Purple Cow See large image

    Free Prize Inside!: How to Make a Purple Cow (Paperback) By (author) Seth Godin

    Hard to find title available from Book Depository

    $10.53 - Save $4.47 29% off - RRP $15.00 Free delivery worldwide Available
    Dispatched in 3 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    DescriptionHow to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller "Purple Cow" taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth?and the only real way to get word of mouth is to create something remarkable. "Free Prize Inside," the sequel to "Purple Cow," explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes: The Tupperware party, which turned buying plastic bowls into a social event Flintstones vitamins, which turned a serious product into something fun The free change-counting machine at every Commerce Bank branch The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably?and persuade others in your organization to help you bring them to life.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for Free Prize Inside!

    Title
    Free Prize Inside!
    Subtitle
    How to Make a Purple Cow
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 239
    Width: 134 mm
    Height: 179 mm
    Thickness: 18 mm
    Weight: 181 g
    Language
    English
    ISBN
    ISBN 13: 9781591841678
    ISBN 10: 1591841674
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    DC21: 658.8
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    B&T Approval Code: A48500300
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000
    LC subject heading:
    LC classification: HF5415 .G577 2007
    Edition statement
    Reprint
    Publisher
    Penguin Putnam Inc
    Imprint name
    PORTFOLIO
    Publication date
    11 June 2013
    Publication City/Country
    New York
    Review quote
    Buy this book and use GodinAEs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyAEve just won a free prize. (Jean Briggs, "Forbes") Godin makes the case for AEsoft innovationAE as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News") Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, "Miami Herald")