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    Free Prize Inside: The Next Big Marketing Idea (Paperback) By (author) Seth Godin

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    DescriptionRemember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside" is jammed with practical ideas you can use right now to make something happen, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.


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  • Full bibliographic data for Free Prize Inside

    Title
    Free Prize Inside
    Subtitle
    The Next Big Marketing Idea
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 129 mm
    Height: 198 mm
    Thickness: 16 mm
    Weight: 181 g
    Language
    English
    ISBN
    ISBN 13: 9780141019710
    ISBN 10: 0141019719
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS
    Ingram Subject Code: BE
    DC22: 658.8
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000
    Thema V1.0: KJS
    Publisher
    Penguin Books Ltd
    Imprint name
    Penguin Books Ltd
    Publication date
    02 March 2006
    Publication City/Country
    London
    Author Information
    Seth Godin has cult-like status in the marketing world and is the author of the international bestseller Permission Marketing and Purple Cow.
    Review quote
    Godin makes the case for ?soft innovation? as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. ("Management Consulting News")