Free Prize Inside: The Next Big Marketing Idea (Paperback)
$11.80 - Save $2.42 17% off - RRP $14.22 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for Free Prize Inside Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.
Full description- Publisher: Penguin Books Ltd
- Published: 02 March 2006
- Format: Paperback 256 pages
- See: Full bibliographic data
- Categories: Sales & Marketing
- ISBN 13: 9780141019710 ISBN 10: 0141019719
- Sales rank: 265,599
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Full description for Free Prize Inside
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. "Free Prize Inside" is jammed with practical ideas you can use right now to make something happen, no matter what kind of company you work for. Something irresistible. Something that markets itself. Because everything we do is marketing - even if you're not in the marketing department. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.
