Free: The Future of a Radical Price (Hardback)
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Short Description for Free Following his "New York Times" bestseller, "The Long Tail, Free" is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase' or loss leaders'.--Will Baillett.
- Published: 07 July 2009
- Format: Hardback 274 pages
- ISBN 13: 9781401322908 ISBN 10: 1401322905
- Sales rank: 358,123
Reviews for Free
How to make money from offering "free" stuff
While it is hard to nail down the theme of this book in one sentence, because to be honest it is not the most cohesive theme, it is basically about how companies can make money from things that are free. Most of the book focuses on the digital marketplace and how its inherent differences from the physical marketplace change the rules of economics and also behavior. Basically, the idea is that as the cost to reproduce things goes to little or nothing, the prices of those things tends toward zero, and good businesses must not only accept that but find ways to use it to their advantage by making money off of ancilliaries, i.e., concerts and T-shirts in the music industry, services, or other aspects of the thing sold. But Anderson also includes interesting discussion and examples of how "free" is making money for companies that sell tangible things, like airtravel or cars.
I think most younger people are probably familiar with many of his examples (especially the web-based examples), but the book is still worth reading for the examples and business models you might not be familiar with. Plus, the book is easy to read and, if it is not too in depth, it is well written and manages to fit a lot of thought about economics into 250 pages by Lindsey Griffith