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Franchising Exposed: A Definitive Guide for Anyone Looking to Buy a Franchise or Develop a Franchised Concept

Franchising Exposed: A Definitive Guide for Anyone Looking to Buy a Franchise or Develop a Franchised Concept

Paperback

By (author) Chris Gibson

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  • Publisher: Alliebooks.co.uk
  • Format: Paperback | 254 pages
  • Dimensions: 156mm x 234mm x 17mm | 480g
  • Publication date: 29 January 2013
  • Publication City/Country: London
  • ISBN 10: 0956761801
  • ISBN 13: 9780956761804
  • Illustrations note: stock library - one illustration 'nugget in a nutshell' reproduced with different text at the end of different sections + some charts
  • Sales rank: 1,668,752

Product description

Have you ever heard the word franchising but don't really understand what it could mean to you? Whether you are considering buying a franchise or you want to franchise your business, this manual explains how to make the right decision. Essential advice for franchisees and franchisors is contained in this reference, so both sides can understand how to get the best from a partnership

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Author information

Chris Gibson has been at the forefront of the global franchise industry for over ten years. There isn't anything he doesn't know about operating a succesful franchise business. A regular contributor to the industry press he has appeared on television and is an accomplished orator, speaking regularly at conventions, lectures and on radio. He travels the world as an academic instructor for independant business owners, corporations, investment banks and educational institutions.