Franchising Exposed

Franchising Exposed : A Definitive Guide for Anyone Looking to Buy a Franchise or Develop a Franchised Concept

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An expose of global franchising, with advice for franchisees seeking a business opportunity and how to build a successful business. The second section provides advice for businesses considering franchising as an expansion option.

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Product details

  • Paperback | 254 pages
  • 156 x 232 x 24mm | 399.16g
  • London, United Kingdom
  • English
  • stock library - one illustration 'nugget in a nutshell' reproduced with different text at the end of different sections + some charts
  • 0956761801
  • 9780956761804
  • 1,936,012

About Chris Gibson

Chris Gibson has been at the forefront of the global franchise industry for over ten years. There isn't anything he doesnt know about operating a succesful franchise business. A regular contributor to the industry press he has appeared on television and is an accomplished orator, speaking regularly at conventions, lectures and on radio. He travels the world as an academic instructor for independant business owners, corporations, investment banks and educational institutions.

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