Franchising Exposed

Franchising Exposed : A Definitive Guide for Anyone Looking to Buy a Franchise or Develop a Franchised Concept

By (author) Chris Gibson


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Have you ever heard he word franchising but dont really understand what it could mean to you? Whether you are considering buying a franchise or you want to franchise your business, this manual explains how to make the right decision. Essential advice for franchisees and franchisors is contained in this reference, so both sides can understand how to get the best from a partnership

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  • Paperback | 254 pages
  • 156 x 232 x 24mm | 399.16g
  • 29 Jan 2013
  • London
  • English
  • stock library - one illustration 'nugget in a nutshell' reproduced with different text at the end of different sections + some charts
  • 0956761801
  • 9780956761804
  • 1,792,491

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Author Information

Chris Gibson has been at the forefront of the global franchise industry for over ten years. There isn't anything he doesnt know about operating a succesful franchise business. A regular contributor to the industry press he has appeared on television and is an accomplished orator, speaking regularly at conventions, lectures and on radio. He travels the world as an academic instructor for independant business owners, corporations, investment banks and educational institutions.

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