Framework for Marketing Management

Framework for Marketing Management

By (author) , By (author)

List price: US$78.59

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

show more

Product details

  • Paperback | 368 pages
  • 192 x 226 x 16mm | 480.81g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • English
  • Global ed of 5th revised ed
  • 0273752510
  • 9780273752516
  • 118,927

Other books in Sales & Marketing Management

Other people who viewed this bought