Framework for Marketing Management

Framework for Marketing Management

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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  • Paperback | 360 pages
  • 190.5 x 226.06 x 12.7mm | 408.23g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle RiverUnited States
  • English
  • Revised
  • 5th Revised edition
  • black & white tables, diagrams, figures
  • 0132539306
  • 9780132539302
  • 709,551

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