Framework for Marketing Management

Framework for Marketing Management

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Product details

  • Paperback | 360 pages
  • 190.5 x 226.06 x 12.7mm | 408.23g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • Revised
  • 5th Revised edition
  • black & white tables, diagrams, figures
  • 0132539306
  • 9780132539302
  • 730,753

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