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Framework for Marketing Management

Framework for Marketing Management

Paperback

By (author) Philip Kotler, By (author) Kevin Lane Keller, By (author) Marian Burk Wood

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  • Publisher: Prentice Hall
  • Format: Paperback | 360 pages
  • Dimensions: 188mm x 230mm x 16mm | 499g
  • Publication date: 21 February 2011
  • Publication City/Country: Upper Saddle River
  • ISBN 10: 0132539306
  • ISBN 13: 9780132539302
  • Edition: 5, Revised
  • Edition statement: 5th Revised edition
  • Illustrations note: black & white tables, diagrams, figures
  • Sales rank: 672,801

Product description

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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