Framework for Marketing Management

Framework for Marketing Management

By (author) Philip Kotler , By (author) Kevin Lane Keller , By (author) Marian Burk Wood


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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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  • Paperback | 360 pages
  • 190.5 x 226.06 x 12.7mm | 408.23g
  • 21 Feb 2011
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River
  • English
  • Revised
  • 5th Revised edition
  • black & white tables, diagrams, figures
  • 0132539306
  • 9780132539302
  • 706,404

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