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    Framework for Marketing Management (Paperback) By (author) Philip Kotler, By (author) Kevin Lane Keller, By (author) Marian Burk Wood

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    DescriptionFramework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.


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  • Full bibliographic data for Framework for Marketing Management

    Title
    Framework for Marketing Management
    Authors and contributors
    By (author) Philip Kotler, By (author) Kevin Lane Keller, By (author) Marian Burk Wood
    Physical properties
    Format: Paperback
    Number of pages: 360
    Width: 188 mm
    Height: 230 mm
    Thickness: 16 mm
    Weight: 499 g
    Language
    English
    ISBN
    ISBN 13: 9780132539302
    ISBN 10: 0132539306
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    BIC subject category V2: KJMV7
    B&T Modifier: Academic Level: 01
    BIC subject category V2: KJS
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    B&T Modifier: Text Format: 06
    B&T Merchandise Category: STX
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS043000
    LC subject heading:
    B&T Approval Code: A48502000
    LC classification: HF5415.13 .K636 2012
    Thema V1.0: KJS, KJMV7
    Edition
    5, Revised
    Edition statement
    5th Revised edition
    Illustrations note
    black & white tables, diagrams, figures
    Publisher
    Pearson Education (US)
    Imprint name
    Prentice Hall
    Publication date
    21 February 2011
    Publication City/Country
    Upper Saddle River