Framework for Marketing Management

Framework for Marketing Management

By (author)  , By (author)  , By (author) 

List price: US$190.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or more

Product details

  • Paperback | 360 pages
  • 190.5 x 226.06 x 12.7mm | 408.23g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • Revised
  • 5th Revised edition
  • black & white tables, diagrams, figures
  • 0132539306
  • 9780132539302
  • 809,388