Found In Translation
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Found In Translation : How Language Shapes Our Lives and Transforms the World

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Description

Translation. It s everywhere we look, but seldom seen until now. "Found in Translation" reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more."

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Product details

  • Paperback | 272 pages
  • 137.16 x 205.74 x 20.32mm | 249.47g
  • Penguin Putnam Inc
  • Perigee Books,U.S.
  • United States
  • English
  • 039953797X
  • 9780399537974
  • 84,258

Review quote

"A fascinating book about language and the importance of translation. Kelly and Zetzsche demonstrate how technology and translation help build communities and expand the quest for knowledge on virtually every subject." --Anthony Salcito, Vice President of Education, Microsoft

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About Jost Zetzsche

Nataly Kelly is the chief research officer at Common Sense Advisory, a research and consulting firm specializing in global business and language services, as well as a certified court interpreter. Jost Zetzsche is a working translator and a widely published author in language industry publications, including the" American Translators Association Chronicle, MultiLingual, "and "Translation Journal. "

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Customer reviews

Is this book here to publicly recognise that it is because of translators that the world communicates? It would seem so. Jost Zetzche and Nataly Kelly paint a vivid canvas of just how many aspects of everyday life are profoundly affected by translation. Well researched and presented, this book reveals the extent to which the products we use and the freedoms and pleasures we enjoy are made possible by translation. Above and beyond world politics and global business, the book is divided into chapters that cover areas as diverse as space travel, legal cases, battlefields, fashion, medicine, terrorism, marketing, the European Union, Ikea, Dr Seuss, the Simpsons, Twitter, Shakespeare, cinema, sport, religion, love, porn, the airline industry, food and more. Each chapter is interspersed with highlighted text boxes that provide examples of funny diplomatic and marketing mistranslations, linguistic facts or quirky stories such as being able to access the ATM in Latin at the Vatican. You will also read about real life examples from translators who have roles that go above and beyond what the average person would realise. There are interpreters in war zones, pro bono translators for the Economist in China, sign language experts, and the translation of text messages even helped save lives during the earthquake in Haiti.show more
by bridgid mckay