Found In Translation: How Language Shapes Our Lives and Transforms the World

Found In Translation: How Language Shapes Our Lives and Transforms the World

Book rating: 05 Paperback

By (author) Nataly Kelly, By (author) Jost Zetzsche

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  • Publisher: Perigee Books,U.S.
  • Format: Paperback | 272 pages
  • Dimensions: 137mm x 206mm x 20mm | 249g
  • Publication date: 4 October 2012
  • ISBN 10: 039953797X
  • ISBN 13: 9780399537974
  • Edition: 1
  • Sales rank: 73,463

Product description

Translation. It's everywhere we look, but seldom seen--until now. "Found in Translation" reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider's view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.

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Author information

Nataly Kelly is the chief research officer at Common Sense Advisory, a research and consulting firm specializing in global business and language services, as well as a certified court interpreter. Jost Zetzsche is a working translator and a widely published author in language industry publications, including the" American Translators Association Chronicle, MultiLingual, "and "Translation Journal. "

Customer reviews

By Nicola Savage 04 Dec 2012 5

Is this book here to publicly recognise that it is because of translators that the world communicates? It would seem so. Jost Zetzche and Nataly Kelly paint a vivid canvas of just how many aspects of everyday life are profoundly affected by translation.
Well researched and presented, this book reveals the extent to which the products we use and the freedoms and pleasures we enjoy are made possible by translation. Above and beyond world politics and global business, the book is divided into chapters that cover areas as diverse as space travel, legal cases, battlefields, fashion, medicine, terrorism, marketing, the European Union, Ikea, Dr Seuss, the Simpsons, Twitter, Shakespeare, cinema, sport, religion, love, porn, the airline industry, food and more.
Each chapter is interspersed with highlighted text boxes that provide examples of funny diplomatic and marketing mistranslations, linguistic facts or quirky stories such as being able to access the ATM in Latin at the Vatican. You will also read about real life examples from translators who have roles that go above and beyond what the average person would realise. There are interpreters in war zones, pro bono translators for the Economist in China, sign language experts, and the translation of text messages even helped save lives during the earthquake in Haiti.

Review quote

"Nataly Kelly and Jost Zetzsche have assembled a treasure trove of interesting and entertaining stories to show how translation and interpreting affect all aspects of life. Anyone with an interest in languages - both spoken and signed - will enjoy this book."--Marlee Matlin, Academy Award-winning actress "A fascinating book about language and the importance of translation. Kelly and Zetzsche demonstrate how technology and translation help build communities and expand the quest for knowledge on virtually every subject." --Anthony Salcito, Vice President of Education, Microsoft "Nataly Kelly and Jost Zetzsche have done essential work in capturing the stories behind translation, and how we all experience its value every day. As they observe, 'Right this very minute, translation is saving lives, perhaps even yours.'"--Laura I. Gomez, Localization Manager, Twitter ""Found in Translation" is a meditation, an exposE, and practical guidebook to humanity's continued, painstaking ascent of our monumental tower of Babel. Without language diversity, we would be intellectually impoverished, and with it we are enriched. But without translators to interpret and bridge that diversity, we would remain ignorant and isolated, locked each of us in our own native tongue's limited worldview." --K. David Harrison, PhD, Swarthmore College and National Geographic Society "This is by far the most meaningful book on the subject of translation that I have ever seen. The authors have managed to entertain, inform, and show how translation impacts all aspects of our life, from health to business to entertainment and technology, all supported with real-life examples."--Ghassan Haddad, Director of Internationalization, Facebook "During times of war, weapons make the difference. During times of peace, battles are won in conference rooms -- and those who can most clearly communicate their messages win. "Found in Translation" demonstrates to us all that translation and interpretation are the most intelligent weapons for triumphing in commercial, financial, or diplomatic settings."--Olga Cosmidou, Director General for Interpretation and Conferences, European Parliament "Nataly Kelly and Jost Zetzsche focus in on what is the core issue for diplomats, entrepreneurs, non-governmental organizations and everyday working people alike: language. With information now flowing both globally and instantaneously, translators and interpreters have already ascended into the ranks of the indispensable."--Sunder Ramaswamy, President and Frederick C. Dirks Professor of International Economics, Monterey Institute of International Studies