Found In Translation: How Language Shapes Our Lives and Transforms the World

Found In Translation: How Language Shapes Our Lives and Transforms the World

Book rating: 05 Paperback

By (author) Nataly Kelly, By (author) Jost Zetzsche

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  • Publisher: Perigee Books,U.S.
  • Format: Paperback | 272 pages
  • Dimensions: 137mm x 206mm x 20mm | 249g
  • Publication date: 4 October 2012
  • ISBN 10: 039953797X
  • ISBN 13: 9780399537974
  • Edition: 1
  • Sales rank: 75,729

Product description

Translation. It's everywhere we look, but seldom seen--until now. "Found in Translation" reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider's view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.

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Author information

Nataly Kelly is the chief research officer at Common Sense Advisory, a research and consulting firm specializing in global business and language services, as well as a certified court interpreter. Jost Zetzsche is a working translator and a widely published author in language industry publications, including the" American Translators Association Chronicle, MultiLingual, "and "Translation Journal. "

Customer reviews

By Nicola Savage 04 Dec 2012 5

Is this book here to publicly recognise that it is because of translators that the world communicates? It would seem so. Jost Zetzche and Nataly Kelly paint a vivid canvas of just how many aspects of everyday life are profoundly affected by translation.
Well researched and presented, this book reveals the extent to which the products we use and the freedoms and pleasures we enjoy are made possible by translation. Above and beyond world politics and global business, the book is divided into chapters that cover areas as diverse as space travel, legal cases, battlefields, fashion, medicine, terrorism, marketing, the European Union, Ikea, Dr Seuss, the Simpsons, Twitter, Shakespeare, cinema, sport, religion, love, porn, the airline industry, food and more.
Each chapter is interspersed with highlighted text boxes that provide examples of funny diplomatic and marketing mistranslations, linguistic facts or quirky stories such as being able to access the ATM in Latin at the Vatican. You will also read about real life examples from translators who have roles that go above and beyond what the average person would realise. There are interpreters in war zones, pro bono translators for the Economist in China, sign language experts, and the translation of text messages even helped save lives during the earthquake in Haiti.

Review quote

"During times of war, weapons make the difference. During times of peace, battles are won in conference rooms -- and those who can most clearly communicate their messages win. "Found in Translation" demonstrates to us all that translation and interpretation are the most intelligent weapons for triumphing in commercial, financial, or diplomatic settings."--Olga Cosmidou, Director General for Interpretation and Conferences, European Parliament