Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Paperback)
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Short Description for Fortune at the Bottom of the Pyramid Shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. This book includes eleven success stories from India, Peru, Mexico, Brazil, and Venezuela - ranging from salt to soap, banking to cellphones, healthcare to housing. It is about building profitable "bottom of the pyramid" markets, reducing poverty.
- Published: 20 April 2006
- Format: Paperback 304 pages
- ISBN 13: 9780131877290 ISBN 10: 0131877291
- Sales rank: 333,385
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