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    Focus: Use Different Ways of Seeing the World for Success and Influence (Hardback) By (author) Heidi Grant Halvorson, By (author) Dr E Tory Higgins

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    DescriptionWe all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you. Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, "Focus" will help you see not just what's going on around you-- but what's underneath. Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.

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  • Full bibliographic data for Focus

    Use Different Ways of Seeing the World for Success and Influence
    Authors and contributors
    By (author) Heidi Grant Halvorson, By (author) Dr E Tory Higgins
    Physical properties
    Format: Hardback
    Number of pages: 251
    Width: 160 mm
    Height: 230 mm
    Thickness: 34 mm
    Weight: 460 g
    ISBN 13: 9781594631023
    ISBN 10: 1594631026

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: VSC
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading: , ,
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 15320
    Ingram Subject Code: HE
    Libri: I-HE
    DC22: 153.8
    LC subject heading:
    DC21: 153.8
    BIC subject category V2: VSPM
    LC subject heading:
    BISAC V2.8: SEL027000, BUS071000, PSY000000, SEL021000
    LC classification: BF503 .H346 2013
    Penguin Putnam Inc
    Imprint name
    Hudson Street Press (an imprint of Penguin Group (USA) Inc)
    Publication date
    10 July 2013
    Author Information
    Heidi Grant Halvorson, Ph.D., is a social psychologist, speaker, and author of "Succeed." She is the associate director for the Motivation Science Center at the Columbia University Business School. E. Tory Higgins, Ph.D., is the Stanley Schachter Professor of Psychology at Columbia University and professor of management at the Columbia Business School, where he also serves as director of the Motivation Science Center.
    Review quote
    Praise for "Focus: " "Nothing has changed the research conversation in social psychology in the last decade as much as Tory Higgins' ideas about promotion and prevention. This book shows how promotion and prevention touch every aspect of our daily life from work to parenting." --Chip Heath and Dan Heath, authors of "Switch "and "Made to Stick " "In anything-but-routine fashion, the authors describe a fundamental difference in the way we seek and achieve success. Their description is so wide-ranging yet integrative, so entertaining yet instructive that I am able to offer an assertion of my own: If you are one of those people who want to be successful, you should read this book." --Robert B. Cialdini, Ph.D., author of "Influence " ""Focus "is an exciting and important new book that brings motivational science to life in a remarkably practical way." --Daniel Gilbert, Ph.D., author of "Stumbling on Happiness " "Insightful, thought-provoking, and highly practical, "Focus "is an invaluable resource for anyone who wants more deeply to understand how to motivate others." --Gretchen Rubin, author of "The Happiness Project" "Every once in a while a book comes out that changes the way you see yourself, other people, and the world. This is one of those books. Read it." --Peter Bregman, author of "18 Minutes " ""Focus "lifts up the hood on the motivational system and shows how competing motivations to achieve positive outcomes and avoid negative ones influence work, love, and parenting in unexpected ways. A must-read for anyone who wants to understand why they behave as they do." --Art Markman, Ph.D. author of "Smart Thinking " "For leaders and managers of people, this is must reading: it's like finding the missing link in human evolution or the Rosetta Stone in language translation." --Ken Shelton, editor, "Leadership Excellence" magazine ""Focus "is an engaging, highly practical guide that makes complex ideas at t