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    Focus: The Future of Your Company Depends on It (Paperback) By (author) Al Ries

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    DescriptionWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.


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  • Full bibliographic data for Focus

    Title
    Focus
    Subtitle
    The Future of Your Company Depends on It
    Authors and contributors
    By (author) Al Ries
    Physical properties
    Format: Paperback
    Number of pages: 304
    Width: 137 mm
    Height: 203 mm
    Thickness: 23 mm
    Weight: 295 g
    Language
    English
    ISBN
    ISBN 13: 9780060799908
    ISBN 10: 0060799900
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJM
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    DC21: 658.8
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    LC subject heading:
    Libri: I-BE
    DC22: 658.8
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BIC subject category V2: KJSM
    LC subject heading:
    B&T Approval Code: A48502000
    LC classification: HF5415 .R5438 2005
    BISAC V2.8: BUS041000, BUS043060
    Thema V1.0: KJM, KJSM
    Publisher
    HarperCollins Publishers Inc
    Imprint name
    HarperCollins Publishers
    Publication date
    01 October 2005
    Publication City/Country
    New York, NY