Focus

Focus : The Future of Your Company Depends on It

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Description

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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Product details

  • Paperback | 304 pages
  • 132.1 x 198.1 x 22.9mm | 226.8g
  • HarperCollins Publishers Inc
  • HarperCollins Publishers
  • New York, NY, United States
  • English
  • black & white illustrations
  • 0060799900
  • 9780060799908
  • 136,014

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