Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It

Paperback

By (author) Al Ries

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  • Publisher: HarperCollins Publishers
  • Format: Paperback | 304 pages
  • Dimensions: 137mm x 203mm x 23mm | 295g
  • Publication date: 1 October 2005
  • Publication City/Country: New York, NY
  • ISBN 10: 0060799900
  • ISBN 13: 9780060799908
  • Sales rank: 143,446

Product description

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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