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    The First Mile: A Launch Manual for Getting Great Ideas into the Market (Harvard Business School Press) (Hardback) By (author) Scott D. Anthony

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    DescriptionYou have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: * How to evaluate your idea's strengths and weaknesses using the "DEFT" process--Document, Evaluate, Focus, and Test * Fourteen recipes from an "experiment cookbook" to gain confidence in your idea or business * Why "spinouts," "wrong turns," and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them * Why innovators need to seek chaos in an age of constant change--and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. The first mile can be a scary place, but you don't have to traverse it alone. This book can help.

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  • Full bibliographic data for The First Mile

    The First Mile
    A Launch Manual for Getting Great Ideas into the Market
    Authors and contributors
    By (author) Scott D. Anthony
    Physical properties
    Format: Hardback
    Number of pages: 256
    Width: 140 mm
    Height: 210 mm
    Thickness: 28 mm
    Weight: 385 g
    ISBN 13: 9781422171769
    ISBN 10: 1422171760

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJH
    LC subject heading:
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    LC subject heading:
    Ingram Subject Code: BE
    Libri: ENGM8000, BUSI5056, MANA1000
    BISAC V2.8: BUS019000, BUS063000
    B&T Approval Code: A48500300
    DC22: 658.5/75
    LC subject heading:
    DC22: 658.575
    LC subject heading:
    B&T Approval Code: A48204000
    BIC subject category V2: KJMV6
    BISAC V2.8: BUS025000, BUS020000
    DC23: 658.575
    LC classification: HF5415.153 .A566 2014
    Thema V1.0: KJH, KJC, KJMV6
    Illustrations note
    illustrations (black and white)
    Harvard Business Press
    Imprint name
    Harvard Business Press
    Publication date
    01 August 2014
    Publication City/Country
    Author Information
    Scott D. Anthony is the managing partner of Innosight, a global strategic innovation consulting and investment firm. Based in the firm's Singapore offices since 2010, he has led Innosight's expansion into the Asia-Pacific region as well as its venture capital activities. He is a sought-after strategic adviser and the author or coauthor, most recently, of The Little Black Book of Innovation and Building a Growth Factory.
    Review quote
    Named one of "9 Big Idea Business Books You Need to Read Now" -- Inc. magazine "Anthony skillfully leads readers through his process..." "the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." -- Publishers Weekly ADVANCE PRAISE for The First Mile: Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma-- "I like this book a lot. Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will." Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year-- "The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago." Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries-- "The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else--combines the best innovation research, consulting experiences, tools, and inspiration into one book." Bruce Brown, retired Chief Technology Officer, Procter & Gamble-- "Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output." Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage-- "If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness." Hal Gregersen, Professor of Innovation and Leadership at INSEAD-- "Anthony absolutely hits his full innovation stride in The First Mile! He asks all the right questions to help any leader take bold--but wise--first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice."