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    The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business (Paperback) By (author) Mary Gehlhar, Foreword by Zac Posen, Foreword by Diane von Fürstenberg

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    DescriptionMary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of "The Fashion Designer Survival Guide" addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). "The Fashion Designer Survival Guide" provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results


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  • Full bibliographic data for The Fashion Designer Survival Guide

    Title
    The Fashion Designer Survival Guide
    Subtitle
    Start and Run Your Own Fashion Business
    Authors and contributors
    By (author) Mary Gehlhar, Foreword by Zac Posen, Foreword by Diane von Fürstenberg
    Physical properties
    Format: Paperback
    Number of pages: 304
    Width: 183 mm
    Height: 226 mm
    Thickness: 20 mm
    Weight: 522 g
    Language
    English
    ISBN
    ISBN 13: 9781427797100
    ISBN 10: 1427797102
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC E4L: BEA
    BIC subject category V2: KJM
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: AKTA
    B&T Modifier: Academic Level: 05
    LC subject heading: ,
    Warengruppen-Systematik des deutschen Buchhandels: 24810
    BIC subject category V2: KNSX
    LC subject heading:
    B&T Approval Code: A97603600
    B&T General Subject: 195
    LC subject heading:
    BISAC V2.8: BUS012000
    B&T Modifier: Subject Development: 14
    Ingram Subject Code: BS
    BISAC V2.8: DES005000
    B&T Approval Code: A48204000
    BISAC V2.8: BUS048000
    B&T Approval Code: A97602400
    LC subject heading:
    BISAC V2.8: BUS025000, BUS037020, BUS070090
    LC subject heading:
    DC22: 746.920681, 746.92068, 658.1/1/02474592
    LC classification: HD9940.A2 G44 2008
    Thema V1.0: AKT, KJM, KNS
    Edition
    Revised
    Edition statement
    Revised and expanded ed
    Illustrations note
    8 pg 4/c on photo stock
    Publisher
    Kaplan Aec Education
    Imprint name
    Kaplan Trade
    Publication date
    01 July 2008
    Publication City/Country
    Chicago
    Author Information
    As the Fashion Division Director of Gen Art, Mary Gehlhar has worked closely with up-and-coming designers to start, operate, and grow design businesses. She has lent her expertise to the Rising Star Award committee at Fashion Group International, the Pratt Institute Fashion Jury, and the Open Call panel for the Miramax/Bravo show Project Runway. Mary has been interviewed by the "New York Times, British Vogue, Washington Post, Boston Globe," and E! Style channel.
    Review quote
    "For anyone interested in being a fashion designer or working in the fashion industry, "The Fashion Designer Survival Guide" is the quintessential must-read." --Tim Gunn, Bravo's Project Runway "For anyone seeking to compete and succeed in our crowded and highly competitive industry, Mary's comprehensive advice is required reading." --Peter D. Arnold, President, Cynthia Rowley "It takes more then just a creative idea to succeed as a fashion designer. "The Fashion Designer Survival Guide" will help bring ideas to the marketplace. It is a comprehensive overview of the business side of fashion that offers detailed practices and specific tools that are required to become a working designer." --Steven Kolb, Executive Director, Council of Fashion Designers of America