Fandom Unbound: Otaku Culture in a Connected World

Fandom Unbound: Otaku Culture in a Connected World

Hardback

Edited by Mizuko Ito, Edited by Daisuke Okabe, Edited by Izumi Tsuji

$34.19
List price $39.28
You save $5.09 12% off

Free delivery worldwide
Available
Dispatched in 3 business days
When will my order arrive?

  • Publisher: Yale University Press
  • Format: Hardback | 320 pages
  • Dimensions: 193mm x 234mm x 43mm | 612g
  • Publication date: 2 March 2012
  • Publication City/Country: New Haven
  • ISBN 10: 0300158645
  • ISBN 13: 9780300158649
  • Illustrations note: 55 black-&-white illustrations
  • Sales rank: 289,497

Product description

In recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as "geek"-an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreaking collection provides fascinating insights into the present and future of cultural production and distribution in the digital age.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Author information

Mizuko Ito is Professor in Residence and John D. and Catherine T. MacArthur Foundation Chair in Digital Media and Learning, Department of Anthropology and Department of Informatics, University of California, Irvine. Daisuke Okabe is lecturer in psychology, Tokyo City University, Japan. Izumi Tsuji is associate professor of sociology at Chuo University, Japan.

Review quote

"This is the first comprehensive book to examine the full range of practices we associate with Otaku culture. The range of material covered here - from train watchers to cosplayers, from model builders to fansubbers - is really spectacular, helping us to move beyond encrusted stereotypes of the isolated Otaku to a much more nuanced understanding of the Otaku subculture."-Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide -- Henry Jenkins