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    Fandom Unbound: Otaku Culture in a Connected World (Hardback) Edited by Mizuko Ito, Edited by Daisuke Okabe, Edited by Izumi Tsuji

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    DescriptionIn recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as "geek"-an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreaking collection provides fascinating insights into the present and future of cultural production and distribution in the digital age.

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  • Full bibliographic data for Fandom Unbound

    Fandom Unbound
    Otaku Culture in a Connected World
    Authors and contributors
    Edited by Mizuko Ito, Edited by Daisuke Okabe, Edited by Izumi Tsuji
    Physical properties
    Format: Hardback
    Number of pages: 320
    Width: 193 mm
    Height: 234 mm
    Thickness: 43 mm
    Weight: 612 g
    ISBN 13: 9780300158649
    ISBN 10: 0300158645

    B&T Book Type: NF
    BIC E4L: MED
    BIC subject category V2: JHMC
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 43
    BISAC V2.8: SOC052000
    BIC subject category V2: JFCA, JFD
    B&T General Subject: 750
    Ingram Subject Code: AH
    Libri: I-AH
    BISAC V2.8: SOC022000
    Nielsen BookScan Product Class 3: S3.5
    B&T Modifier: Text Format: 02
    LC classification: P
    B&T Modifier: Geographic Designator: 69
    Ingram Theme: CULT/JAPANS
    B&T Modifier: Academic Level: 02
    B&T Modifier: Geographic Designator: 46
    Abridged Dewey: 302
    Warengruppen-Systematik des deutschen Buchhandels: 27530
    B&T Merchandise Category: UP
    BISAC V2.8: LIT017000, SOC002010, LIT008030
    BISAC region code:
    DC23: 306.4870952
    DC22: 306.4870952
    Thema V1.0: JBCT, JBCC1, JHMC, DSK, XR
    Illustrations note
    55 black-&-white illustrations
    Yale University Press
    Imprint name
    Yale University Press
    Publication date
    02 March 2012
    Publication City/Country
    New Haven
    Author Information
    Mizuko Ito is Professor in Residence and John D. and Catherine T. MacArthur Foundation Chair in Digital Media and Learning, Department of Anthropology and Department of Informatics, University of California, Irvine. Daisuke Okabe is lecturer in psychology, Tokyo City University, Japan. Izumi Tsuji is associate professor of sociology at Chuo University, Japan.
    Review quote
    "This is the first comprehensive book to examine the full range of practices we associate with Otaku culture. The range of material covered here - from train watchers to cosplayers, from model builders to fansubbers - is really spectacular, helping us to move beyond encrusted stereotypes of the isolated Otaku to a much more nuanced understanding of the Otaku subculture."-Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide -- Henry Jenkins