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    The Fall of PR & the Rise of Advertising (Paperback) By (author) Stefan Engeseth, Foreword by Al Ries

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    DescriptionMove business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its credibility in the intensive care unit. Stefan Engeseth gives the PR business the same treatment. The Fall of PR & the Rise of Advertising, with a foreword by Al Ries, analyses the enormous changes in the media landscape in PR, advertising and everything in between. Stefan Engeseth's books, Detective Marketing and ONE, have firmly established him as one of today's most refreshing business thinkers. In his latest book, The Fall of PR & the Rise of Advertising, he shows how advertising has redefined itself and re-emerged as a force to be reckoned with. Written in his trade mark, funny, original and provocative style, the book adds whole new dimensions to the business world.


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  • Full bibliographic data for The Fall of PR & the Rise of Advertising

    Title
    The Fall of PR & the Rise of Advertising
    Authors and contributors
    By (author) Stefan Engeseth, Foreword by Al Ries
    Physical properties
    Format: Paperback
    Number of pages: 206
    Width: 127 mm
    Height: 203 mm
    Thickness: 11 mm
    Weight: 227 g
    Language
    English
    ISBN
    ISBN 13: 9789163307775
    ISBN 10: 9163307774
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJP
    LC subject heading: ,
    BIC subject category V2: KJSP
    DC21: 659.2
    BIC subject category V2: KJSA
    Libri: I-BE
    BISAC V2.8: BUS007000, BUS002000
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: BUS052000
    Illustrations note
    1, colour illustrations
    Publisher
    Engeseth Publishing
    Imprint name
    Engeseth Publishing
    Publication date
    21 June 2009