Facing the Other Way: The Story of 4AD

Facing the Other Way: The Story of 4AD

Hardback

By (author) Martin Aston

List price $156.21

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  • Publisher: THE FRIDAY PROJECT LIMITED
  • Format: Hardback | 650 pages
  • Dimensions: 159mm x 240mm 272g
  • Publication date: 26 September 2013
  • Publication City/Country: London
  • ISBN 10: 000753809X
  • ISBN 13: 9780007538096
  • Sales rank: 532,513

Product description

The first official account of the iconic record label. This Mortal Coil, Birthday Party, Bauhaus, Cocteau Twins, Pixies, Throwing Muses, Breeders, Dead Can Dance, Lisa Germano, Kristin Hersh, Belly, Red House Painters. Just a handful of the bands and artists who started out recording for 4AD, a record label founded by Ivo Watts-Russell and Peter Kent in 1979, a label which went on to be one of the most influential of the modern era. Combining the unique tastes of Watts-Russell and the striking design aesthetic of Vaughan Oliver, 4AD records were recognisable by their look as much their sound. In this comprehensive account concentrating on the label's first two decades (up to the point that Watts-Russell left), music journalist Martin Aston explores the fascinating story with unique access to all the key players and pretty much every artist who released a record on 4AD during that time, and to its notoriously reclusive founder. With a cover designed by Vaughan Oliver this is an essential book for all 4AD fans and anyone who loved the music of that time.

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Author information

Martin Aston has been writing about and reviewing music since 1984. He has a particularly deep appreciation for the independent music scene. He is the author of two previous books: Pulp (MacMillan, 1995) and Bjorkgraphy (Simon & Schuster, 1996). 'I've until now avoided writing more books as I enjoy occasionally leaving the house,' he says. 'Writing Facing the Other Way: The Story Of 4AD has reminded me of this luxury. But it's been as compelling as it's been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be seen again.' Martin has also written for a variety of publications including MOJO, Q, Guardian, The Times, Attitude, Radio Times and BBC Music Online.