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    The Extra 2% (Hardback) By (author) Jonah Keri

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    DescriptionWhat happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens--the culmination of one of the greatest turnarounds in baseball history. In "The Extra 2%," financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals--and prevail. Together with "boy genius" general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the "devil" from the team's nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game's intangibles--that extra 2% that separates a winning organization from a losing one--they were able to deliver to Tampa Bay something that Billy Beane's "Moneyball" had never brought to Oakland: an American League pennant. A book about what happens when you apply your business skills to your life's passion, "The Extra 2%" is an informative and entertaining case study for any organization that wants to go from worst to first.

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  • Full bibliographic data for The Extra 2%

    The Extra 2%
    Authors and contributors
    By (author) Jonah Keri
    Physical properties
    Format: Hardback
    Number of pages: 253
    Width: 157 mm
    Height: 236 mm
    Thickness: 25 mm
    Weight: 476 g
    ISBN 13: 9780345517654
    ISBN 10: 0345517652

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: T15.1
    BIC E4L: SPO
    B&T Modifier: Region of Publication: 01
    B&T General Subject: 760
    B&T Modifier: Academic Level: 05
    Libri: I-SR
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KFF
    BISAC V2.8: SPO000000
    Ingram Subject Code: SR
    Warengruppen-Systematik des deutschen Buchhandels: 14450
    BIC subject category V2: WSJT
    Ingram Theme: GEOG/FLORID
    B&T Approval Code: A09302025
    B&T Modifier: Geographic Designator: C1
    BISAC V2.8: SPO003000
    B&T Approval Code: A09150000
    BISAC V2.8: BUS000000, BUS041000, SPO068000
    LC subject heading:
    Ingram Theme: LOCL/FLTAMP
    DC21: 331.88117963
    LC subject heading: , ,
    DC22: 338.4/7796357
    LC classification: GV880 .K48 2011
    LC subject heading: ,
    DC22: 331.88117963
    BISAC region code:
    Thema V1.0: SFC, KJM, KFF
    Random House USA Inc
    Imprint name
    Random House Inc
    Publication date
    15 August 2011
    Publication City/Country
    New York
    Author Information
    Jonah Keri is the co-author and editor of "Baseball Between the Numbers: Why Everything You Know About the Game Is Wrong, " as well as a contributor to ESPN.com, SI.com, "Baseball Prospectus, The New York Times, The Wall Street Journal, "and other publications. He writes the flagship stock market column for "Investor's Business Daily" and has been named the lead baseball analyst for the new Bloomberg sports venture.
    Review quote
    "The rise of the Rays over the last half-decade has been so improbable it seems as if it was done by magic. It wasn't. It took hard work, know-how, luck, and--as the title of this book suggests--those little moves on the margins that make all the difference. THE EXTRA 2% is far from a financial research paper, though--it is a fun, lively, and very smart read that might just make you into a Rays fan." --Will Leitch, author of" Are We Winning? " "Jonah Keri has given us a fascinating look at how the Tampa Bay (Devil) Rays became winners. THE EXTRA 2% is a captivating book if you love baseball, but it's an even more captivating book if you love success." --Joe Posnanski, senior writer, " Sports Illustrated " "Tampa Bay winning the American League East ahead of the Yankees and the Red Sox twice in three years is one of the most underappreciated sports accomplishments of the last twenty years. Jonah Keri has written a combination business book and wonderful collection of anecdotes that should allow the reader to easily answer the question 'What was Tampa Bay thinking?' as well as understand how difficult it will always be for a team in that market to open its competitive window for longer than three years at a time." --Peter Gammons, three-time National Sportswriter of the Year "The Tampa Bay Rays--with their ma-and-pa-sized budget--have gone head to head with baseball's two superpowers, the Yankees and the Red Sox. In the superb THE EXTRA 2%, Jonah Keri explains how and why in a way that will remind readers of Michael Lewis's" Moneyball."" --Buster Olney, senior writer, " ESPN The Magazine," and author of" How Lucky You Can Be " "All baseball fans ever ask for is hope: hope not only for a season out of their dreams, but also for leaders smart enough and imaginative enough to figure out how to make those dreams reality. In THE EXTRA 2%, Jonah Keri not only presents this blueprint followed to perfection but does so with a brilliant page-tur