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    Exploring Strategy Text Only Plus MyStrategyLab and the Strategy Experience Simulation (Mixed media product) By (author) Gerry Johnson, By (author) Richard Whittington, By (author) Kevan Scholes

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    DescriptionExploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.


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    Title
    Exploring Strategy Text Only Plus MyStrategyLab and the Strategy Experience Simulation
    Authors and contributors
    By (author) Gerry Johnson, By (author) Richard Whittington, By (author) Kevan Scholes
    Physical properties
    Format: Mixed media product
    Number of pages: 562
    Width: 195 mm
    Height: 265 mm
    Thickness: 24 mm
    Weight: 1,250 g
    Language
    English
    ISBN
    ISBN 13: 9780273737001
    ISBN 10: 0273737007
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.0T
    BIC subject category V2: KJC
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    BISAC V2.8: BUS063000
    DC22: 658.4012
    Edition
    9, Revised
    Edition statement
    9th Revised edition
    Publisher
    Pearson Education Limited
    Imprint name
    FINANCIAL TIMES PRENTICE HALL
    Publication date
    15 December 2010
    Publication City/Country
    Harlow
    Table of contents
    1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action