Exploring Corporate Strategy: AND MyStrategyLab: Text and Cases

Exploring Corporate Strategy: AND MyStrategyLab: Text and Cases

Mixed media product

By (author) Gerry Johnson, By (author) Kevan Scholes, By (author) Richard Whittington, By (author) Dynamics Learning Ltd

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  • Format: Mixed media product | 881 pages
  • Dimensions: 194mm x 264mm x 40mm | 1,701g
  • Publication date: 21 December 2009
  • Publication City/Country: Harlow
  • ISBN 10: 0273731564
  • ISBN 13: 9780273731566
  • Edition: 8, Revised
  • Edition statement: 8th Revised edition
  • Illustrations note: Farb., s/w. Fotos, Abbildungen
  • Sales rank: 409,099

Product description

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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Author information

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Table of contents

1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment 3 Strategic Capability 4 Governance and Stakeholders 5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy 7 Innovation & Entrepreneurship 8 Corporate Diversity 9 International strategy 10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success 12 Enabling success 13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes 15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES