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    Exploring Corporate Strategy: AND MyStrategyLab: Text and Cases (Mixed media product) By (author) Gerry Johnson, By (author) Kevan Scholes, By (author) Richard Whittington, By (author) Dynamics Learning Ltd


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    DescriptionOver 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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    Exploring Corporate Strategy: AND MyStrategyLab
    Text and Cases
    Authors and contributors
    By (author) Gerry Johnson, By (author) Kevan Scholes, By (author) Richard Whittington, By (author) Dynamics Learning Ltd
    Physical properties
    Format: Mixed media product
    Number of pages: 881
    Width: 196 mm
    Height: 263 mm
    Thickness: 34 mm
    Weight: 1,702 g
    ISBN 13: 9780273731566
    ISBN 10: 0273731564

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.0T
    DC21: 658.4012
    BIC subject category V2: KJC
    BISAC V2.8: BUS063000
    8, Revised
    Edition statement
    8th Revised edition
    Illustrations note
    Farb., s/w. Fotos, Abbildungen
    Pearson Education Limited
    Imprint name
    Publication date
    21 December 2009
    Publication City/Country
    Author Information
    Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
    Table of contents
    1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment 3 Strategic Capability 4 Governance and Stakeholders 5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy 7 Innovation & Entrepreneurship 8 Corporate Diversity 9 International strategy 10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success 12 Enabling success 13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes 15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES