Exploring Corporate Strategy

Exploring Corporate Strategy : Text and Cases

By (author) Gerry Johnson , By (author) Kevan Scholes , By (author) Richard Whittington

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Exploring Corporate Strategy: Text & Cases, 8/e Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e

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  • Mixed media product | 878 pages
  • 196 x 266 x 34mm | 1,719.97g
  • 15 Jan 2008
  • Pearson Education Limited
  • FINANCIAL TIMES PRENTICE HALL
  • Harlow
  • English
  • Revised
  • 8th Revised edition
  • 140588732X
  • 9781405887328
  • 260,000

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Author Information

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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Exploring Corporate Strategy: Text & Cases, 8/eOver 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers."Available in two versions (Text and Text & Cases), ""Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e

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