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    Exploring Corporate Strategy: Text and Cases (Mixed media product) By (author) Gerry Johnson, By (author) Kevan Scholes, By (author) Richard Whittington

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    DescriptionExploring Corporate Strategy: Text & Cases, 8/e Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e


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  • Full bibliographic data for Exploring Corporate Strategy

    Title
    Exploring Corporate Strategy
    Subtitle
    Text and Cases
    Authors and contributors
    By (author) Gerry Johnson, By (author) Kevan Scholes, By (author) Richard Whittington
    Physical properties
    Format: Mixed media product
    Number of pages: 878
    Width: 206 mm
    Height: 265 mm
    Thickness: 32 mm
    Weight: 1,724 g
    Language
    English
    ISBN
    ISBN 13: 9781405887328
    ISBN 10: 140588732X
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    B&T Modifier: Region of Publication: 03
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    LC classification: HD
    B&T General Subject: 180
    BISAC V2.8: BUS063000
    DC22: 658.4012
    B&T Modifier: Academic Level: 02
    Abridged Dewey: 658
    Ingram Subject Code: T3
    B&T Modifier: Text Format: 06
    B&T Merchandise Category: STX
    B&T Approval Code: A48404234
    Edition
    8, Revised
    Edition statement
    8th Revised edition
    Publisher
    Pearson Education Limited
    Imprint name
    FINANCIAL TIMES PRENTICE HALL
    Publication date
    15 January 2008
    Publication City/Country
    Harlow
    Author Information
    Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
    Back cover copy

    Exploring Corporate Strategy: Text & Cases, 8/e

    Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

    "Available in two versions (Text and Text & Cases), ""Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

    The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

    Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/e

    Table of contents
    1 Introducing Strategy Commentary: The Strategy Lenses Part I: THE STRATEGIC POSITION Introduction to Part I 2 The Environment 3 Strategic Capability 4 Strategic Purpose 5 Culture and Strategy Commentary on Part 1: The Strategic Position Part II: STRATEGIC CHOICES Introduction to Part II 6 Business-level strategy 7 Directions and Corporate - Level Strategy 8 International Strategy 9 Innovation and Entrepreneurship 10 Strategy Method and Evaluation Commentary on Part II: The Strategic Choices Part III: STRATEGY IN ACTION Introduction to Part III 11 Strategy Development Processes 12 Organising for success 13 Resourcing Strategies 14 Managing Strategic Change 15 The Practice of Strategy Commentary on Part III: Strategy in Action