Exploring Corporate Strategy

Exploring Corporate Strategy : Text and Cases

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Exploring Corporate Strategy: Text & Cases, 8/e Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/eshow more

Product details

  • Mixed media product | 878 pages
  • 196 x 266 x 34mm | 1,719.97g
  • Pearson Education Limited
  • FINANCIAL TIMES PRENTICE HALL
  • Harlow, United Kingdom
  • English
  • Revised
  • 8th Revised edition
  • 140588732X
  • 9781405887328
  • 300,784

Back cover copy

Exploring Corporate Strategy: Text & Cases, 8/eOver 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers."Available in two versions (Text and Text & Cases), ""Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/eshow more

Table of contents

1 Introducing Strategy Commentary: The Strategy Lenses Part I: THE STRATEGIC POSITION Introduction to Part I 2 The Environment 3 Strategic Capability 4 Strategic Purpose 5 Culture and Strategy Commentary on Part 1: The Strategic Position Part II: STRATEGIC CHOICES Introduction to Part II 6 Business-level strategy 7 Directions and Corporate - Level Strategy 8 International Strategy 9 Innovation and Entrepreneurship 10 Strategy Method and Evaluation Commentary on Part II: The Strategic Choices Part III: STRATEGY IN ACTION Introduction to Part III 11 Strategy Development Processes 12 Organising for success 13 Resourcing Strategies 14 Managing Strategic Change 15 The Practice of Strategy Commentary on Part III: Strategy in Actionshow more

About Gerry Johnson

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.show more