The Experience Economy

The Experience Economy


By (author) II B Joseph Pine, Read by To Be Announced

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  • Publisher: Blackstone Audiobooks
  • Format: CD-Audio
  • Dimensions: 135mm x 147mm x 38mm | 295g
  • Publication date: 15 December 2012
  • ISBN 10: 1470880350
  • ISBN 13: 9781470880354
  • Edition: Unabridged
  • Edition statement: Unabridged, Updated
  • Sales rank: 903,933

Product description

In 1999 Joseph Pine and James Gilmore proposed a new way to connect with customers to secure their loyalty. The resulting book, The Experience Economy, is now a classic that is embraced worldwide. Though the world has changed in many ways since then, the way to a customers heart has not. In fact, the idea of staging experiences to leave a memorable impression is more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? This fully updated edition of the book makes an even stronger case that experience is the missing link between a company and its potential customers.

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