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    The Experience Economy, Updated Edition (CD-Audio) By (author) II B Joseph Pine, Read by To Be Announced

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    DescriptionIn 1999 Joseph Pine and James Gilmore proposed a new way to connect with customers to secure their loyalty. The resulting book, The Experience Economy, is now a classic that is embraced worldwide. Though the world has changed in many ways since then, the way to a customers heart has not. In fact, the idea of staging experiences to leave a memorable impression is more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? This fully updated edition of the book makes an even stronger case that experience is the missing link between a company and its potential customers.


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  • Full bibliographic data for The Experience Economy, Updated Edition

    Title
    The Experience Economy, Updated Edition
    Authors and contributors
    By (author) II B Joseph Pine, Read by To Be Announced
    Physical properties
    Format: CD-Audio
    Width: 132 mm
    Height: 147 mm
    Thickness: 38 mm
    Weight: 376 g
    Language
    English
    ISBN
    ISBN 13: 9781470880354
    ISBN 10: 1470880350
    Classifications

    B&T Book Type: NF
    B&T Merchandise Category: AUD
    B&T Modifier: Academic Level: 01
    LC classification: HF
    B&T General Subject: 180
    BISAC V2.8: BUS043000
    Abridged Dewey: 380
    Edition
    Unabridged
    Edition statement
    Unabridged, Updated
    Publisher
    Blackstone Audiobooks
    Imprint name
    Blackstone Audiobooks
    Publication date
    15 December 2012