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    Experience Economy (Paperback) By (author) B. Joseph Pine II, By (author) James H. Gilmore

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    DescriptionIn 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.


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  • Full bibliographic data for Experience Economy

    Title
    Experience Economy
    Authors and contributors
    By (author) B. Joseph Pine II, By (author) James H. Gilmore
    Physical properties
    Format: Paperback
    Number of pages: 256
    Width: 138 mm
    Height: 208 mm
    Thickness: 28 mm
    Weight: 399 g
    Language
    English
    ISBN
    ISBN 13: 9781422161975
    ISBN 10: 1422161978
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 01
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJMV5
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    LC subject heading:
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS043000
    B&T Approval Code: A48505000
    LC subject heading: ,
    DC22: 658.5/6
    LC subject heading:
    DC22: 658.56
    BISAC V2.8: BUS041000
    LC subject heading:
    LC classification: HF5415.15 .P56 2011
    Thema V1.0: KJM, KJMV5
    Edition statement
    Updated ed
    Publisher
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    05 July 2011
    Publication City/Country
    Boston, MA
    Author Information
    B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
    Review quote
    "updated and wonderfully relevant book." - AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO