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    Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty and Boost Profits (Paperback) By (author) Lisa Ford, By (author) David McNair, By (author) William Perry, Foreword by Tony Hsieh

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    DescriptionWhen the going's tough, companies that survive will be those that build the greatest loyalty-by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companies-from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com-this book shows managers how to go from so-so service to amazing service. In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers. When businesses are fighting to survive, creating a great experience for customers isnit just important-it's essential.


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  • Full bibliographic data for Exceptional Customer Service

    Title
    Exceptional Customer Service
    Subtitle
    Exceed Customer Expectations to Build Loyalty and Boost Profits
    Authors and contributors
    By (author) Lisa Ford, By (author) David McNair, By (author) William Perry, Foreword by Tony Hsieh
    Physical properties
    Format: Paperback
    Number of pages: 224
    Width: 152 mm
    Height: 229 mm
    Thickness: 18 mm
    Weight: 204 g
    Language
    English
    ISBN
    ISBN 13: 9781605500386
    ISBN 10: 1605500380
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: KJSU
    B&T Modifier: Subject Development: 10
    LC classification: HF
    B&T General Subject: 180
    Ingram Subject Code: BE
    DC22: 658.812
    Libri: I-BE
    Abridged Dewey: 658
    B&T Modifier: Academic Level: 03
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    B&T Approval Code: A48760000
    BISAC V2.8: BUS018000
    Thema V1.0: KJSU
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    illustrations
    Publisher
    Adams Media Corporation
    Imprint name
    Adams Media Corporation
    Publication date
    20 November 2009
    Publication City/Country
    Holbrook, MA
    Author Information
    Lisa Ford, CSP, CPAE, is a speaker with over 20 years of experience presenting to businesses, associations and government. David McNair brings over 25 years of experience in the fields of Organisational and Leadership Development. Bill Perry has enjoyed a distinguished career as a writer and author, college professor, consultant, public speaker, and seminar leader.