Events Management

Events Management

Paperback Events Management

By (author) Glenn Bowdin, By (author) Johnny Allen, By (author) William O'Toole, By (author) Rob Harris, By (author) Ian McDonnell

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Format
Paperback $59.30
  • Publisher: Butterworth-Heinemann Ltd
  • Format: Paperback | 536 pages
  • Dimensions: 184mm x 244mm x 30mm | 1,021g
  • Publication date: 15 March 2006
  • Publication City/Country: Oxford
  • ISBN 10: 0750665335
  • ISBN 13: 9780750665339
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Illustrations note: black & white illustrations
  • Sales rank: 248,907

Product description

"Events Management, Second Edition" provides an introduction to the principles and practices associated with planning, managing and staging events. The book: introduces the key concepts of event planning and management; discusses the key components for staging an event, and covers the whole process from creation to evaluation; examines the events industry within its broader business context; provides an effective guide for producers of events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. "Events Management" is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. "Events Management" is supported by a website which includes updates, downloadable figures from the book and an online history of events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of events, strategic marketing, and information technologies. It introduces the concepts of special event planning and management. It discusses the key components for staging an event, and covers the whole process from creation to evaluation.

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Author information

Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK. Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia. William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events. Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia. Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.

Table of contents

What are events?; The impacts of events; Event tourism planning; Conceptualising the event; The planning function; Human resource management and events; Strategic marketing of events; Sponsorship of events; Project management for events; Control and budgets; Risk management and legal issues; Logistics; Staging events; Evaluation and research; Issues and trends.