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Event Management: A Developmental and Managerial Approach

Event Management: A Developmental and Managerial Approach

Paperback

Edited by Dimitri Tassiopoulos

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  • Publisher: Juta Legal and Academic Publishers
  • Format: Paperback | 584 pages
  • Dimensions: 168mm x 245mm x 33mm | 586g
  • Publication date: 31 January 2010
  • Publication City/Country: Kenwyn
  • ISBN 10: 0702177792
  • ISBN 13: 9780702177798
  • Edition: 3, Revised
  • Edition statement: 3rd Revised edition
  • Illustrations note: b/w photos & tables
  • Sales rank: 635,663

Product description

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

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Table of contents

The World of Events; Events Strategic Development; The Role of Management in Events Management; Events Role Players; Bidding & Securing an Event; Events Planning & Co-Ordination; Events Organising; Project Management for Events; Events Accounting & Financial Management; Design Management of Events; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy; Events Sponsorship & Fundraising; Events Operations Management; Events Technology; Events Risk & Safety Management; Hallmark & Mega-Events; Festivals; Sport Events; Exhibitions, Expositions & Fairs; Political, Civic & Government Events; Banqueting; Corporate Events; Meetings.