Essentials of Services Marketing

Essentials of Services Marketing

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Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.

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  • Hardback | 576 pages
  • 195.58 x 233.68 x 25.4mm | 748.42g
  • Cengage Learning, Inc
  • South-Western
  • Mason, OHUnited States
  • Revised
  • Revised edition
  • 0030152178
  • 9780030152177

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