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    Essentials of Entrepreneurship and Small Business Management (Paperback) By (author) Norman M. Scarborough

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    Short Description for Essentials of Entrepreneurship and Small Business Management For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The s...
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  • Full bibliographic data for Essentials of Entrepreneurship and Small Business Management

    Title
    Essentials of Entrepreneurship and Small Business Management
    Authors and contributors
    By (author) Norman M. Scarborough
    Physical properties
    Format: Paperback
    Number of pages: 648
    Width: 219 mm
    Height: 272 mm
    Thickness: 20 mm
    Weight: 1,126 g
    Audience
    College/higher education
    ISBN
    ISBN 13: 9780273756040
    ISBN 10: 0273756044
    Classifications
    BISAC category code: BUS025000
    Dewey: 658.022
    Nielsen BookScan Product Class: S4.0T
    BISAC category code: BUS060000
    Edition statement
    Global ed of 6th revised ed
    Publisher
    Pearson Education Limited
    Imprint name
    Pearson Education Limited
    Publication date
    19 May 2011
    Publication City/Country
    Harlow/GB
    Main description
    For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
    Table of contents
    Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next