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    Essentials of Entrepreneurship and Small Business Management (Paperback) By (author) Norman M. Scarborough

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    DescriptionIntended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business. With a practical, "hands on" approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.


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    Title
    Essentials of Entrepreneurship and Small Business Management
    Authors and contributors
    By (author) Norman M. Scarborough
    Physical properties
    Format: Paperback
    Number of pages: 720
    Width: 216 mm
    Height: 276 mm
    Thickness: 24 mm
    Weight: 1,324 g
    Language
    English
    ISBN
    ISBN 13: 9780132666794
    ISBN 10: 0132666790
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    BIC subject category V2: KJH
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 01
    LC subject heading:
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    BIC subject category V2: KJVS
    Warengruppen-Systematik des deutschen Buchhandels: 27810
    DC22: 658.022
    B&T Modifier: Text Format: 06
    B&T Merchandise Category: STX
    LC subject heading: ,
    B&T Approval Code: A48902200
    DC22: 658.02/2
    LC subject heading: ,
    Ingram Subject Code: BS
    Libri: I-BS
    B&T Approval Code: A48204000
    BISAC V2.8: BUS060000
    LC subject heading:
    BISAC V2.8: BUS025000, BUS041000
    DC23: 658.022
    LC classification: HD62.7 .Z55 2014
    Edition
    7, Revised
    Edition statement
    7th Revised edition
    Illustrations note
    black & white illustrations, colour illustrations, black & white tables, figures
    Publisher
    Pearson Education (US)
    Imprint name
    Prentice Hall
    Publication date
    09 January 2013
    Publication City/Country
    Upper Saddle River
    Table of contents
    I. THE CHALLENGE OF ENTREPRENEURSHIP 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS 3. Designing a Competitive Business Model and Building a Solid Strategic Plan 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan 5. Forms of Business Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS 8. Building a Powerful Guerrilla Marketing Plan 9. E-Commerce and the Entrepreneur 10. Pricing Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 13. Sources of Financing: Equity and Debt 14. Choosing the Right Location and Layout 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning for the Next Generation Appendix: Sample Business Plan Brief Cases Name Index Subject Index