Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


By (author) Norman M. Scarborough


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  • Publisher: Prentice Hall
  • Format: Paperback | 720 pages
  • Dimensions: 216mm x 274mm x 25mm | 1,379g
  • Publication date: 19 January 2013
  • Publication City/Country: Upper Saddle River
  • ISBN 10: 0132666790
  • ISBN 13: 9780132666794
  • Edition: 7, Revised
  • Edition statement: 7th Revised edition
  • Illustrations note: black & white illustrations, colour illustrations, black & white tables, figures
  • Sales rank: 1,152,284

Product description

Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business. With a practical, "hands on" approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

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Table of contents

I. THE CHALLENGE OF ENTREPRENEURSHIP 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS 3. Designing a Competitive Business Model and Building a Solid Strategic Plan 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan 5. Forms of Business Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS 8. Building a Powerful Guerrilla Marketing Plan 9. E-Commerce and the Entrepreneur 10. Pricing Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 13. Sources of Financing: Equity and Debt 14. Choosing the Right Location and Layout 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning for the Next Generation Appendix: Sample Business Plan Brief Cases Name Index Subject Index