Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less
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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less

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Description

This book helps you to reach more customers than ever with Targetted Content. Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

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Product details

  • Hardback | 352 pages
  • 164 x 232 x 44mm | 579.99g
  • McGraw-Hill Education - Europe
  • MCGRAW-HILL Professional
  • United States
  • English
  • 0071819894
  • 9780071819893
  • 33,711

About Joe Pulizzi

Joe Pulizzi is a content marketing strategist, a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. Founder of three marketing services entities, he has worked with hundreds of brands including dozens of Fortune 1000 brands. Pulizzi is coauthor of Get Content Get Customers and Managing Content Marketing. EpicContentMarketing.com

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