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    The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (Hardback) By (author) Rita Gunther McGrath, By (author) Ian C. MacMillan

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    DescriptionThe Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur. They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.


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  • Full bibliographic data for The Entrepreneurial Mindset

    The Entrepreneurial Mindset
    Strategies for Continuously Creating Opportunity in an Age of Uncertainty
    Authors and contributors
    By (author) Rita Gunther McGrath, By (author) Ian C. MacMillan
    Physical properties
    Format: Hardback
    Number of pages: 400
    Width: 162 mm
    Height: 244 mm
    Thickness: 40 mm
    Weight: 748 g
    ISBN 13: 9780875848341
    ISBN 10: 0875848346

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: KJH
    DC21: 658.4012
    B&T Modifier: Region of Publication: 01
    LC subject heading:
    B&T Modifier: Academic Level: 01
    BIC subject category V2: KJC
    LC subject heading:
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: I-BE
    LC subject heading: ,
    DC22: 658.421
    B&T Approval Code: A48204000
    DC22: 658.4/21
    BISAC V2.8: BUS025000
    LC classification: HB615 .M3735 2000
    Thema V1.0: KJH, KJC
    Illustrations note
    notes, bibliography, index
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    17 August 2000
    Publication City/Country
    Boston, MA
    Author Information
    Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).
    Table of contents
    Preface 1. An Entrepreneurial Mindset for Winning in an Uncertain World 2. Achieving the Perfect Translation 3. Differentiation to Die For 4. Disrupting the Rules of the Game 5. Building Breakthrough Competences 6. Targeting Your Portfolio 7. Focus to Win 8. Choosing Your Entry Strategy 9. Discovery Driven Planning 10. Acing the Discovery 11. The Entrepreneurial Mindset as Second Nature: Continuous Creation of New Business Models 12. The Entrepreneurial Edge: When Strategy Is Discovery Notes Index About the Authors