Encountering the Chinese

Encountering the Chinese : A Modern Country, an Ancient Culture

By (author) Hu Wenzhong , By (author) Cornelius Grove , By (author) Zhuang Enping


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Over the past decade, China has undergone immense changes in its cultural, economic, and political systems that have changed its face as a nation, as well as its role in international politics. The authors provide a comprehensive cross-cultural guide to Chinese culture, along with insights into how best to communicate and interact with Chinese people in both business and social contexts, when such competencies are needed more than ever. "Encountering the Chinese" provides fundamental information on basic Chinese values and cultural norms, identifying cross-cultural factors that often lead to failed business negotiations and misunderstandings. The advice and skills enable Westerners and the Chinese to establish more effective and rewarding relationships, inside and outside of China.

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  • Paperback | 224 pages
  • 149.86 x 223.52 x 17.78mm | 340.19g
  • 15 Jul 2010
  • Intercultural Press Inc
  • London
  • English
  • Revised
  • 2nd Revised edition
  • 1931930996
  • 9781931930994
  • 363,340

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Author Information

Hu Wenzhong, Ph.D., of the Beijing Foreign Studies University, is also president of the China Association for Intercultural Communication and Fellow of the International Academy for Intercultural Research. Cornelius Grove, Ph.D., is the founder of Grovewell LLC, providing leadership development, executive coaching, team performance, and strategic consulting services to individuals and businesses in the international marketplace. He has authored numerous books and articles, including co-authoring Randomia Balloon Factory, the cultural diversity training game. Visit his website at www.Grovewell.com.

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Review quote

Information provided from both Western and Chinese perspectives by authors fully familiar with the complexities of intercultural relations.--Adrian Johnson, former director of the British Council in China

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