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  Enchantment: The Art of Changing Hearts, Minds and Actions (Paperback) By (author) Guy Kawasaki

  Book rating: 05

  

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  Short Description for Enchantment Enchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? This book explains various tactics you need to enchant. It includes lessons that are drawn from the author's tenure at Apple, as well as his experience as an entrepreneur.
  Full description

  • Publisher: Penguin Books Ltd
  • Published: 03 March 2011
  • Format: Paperback 240 pages
  • See: Full bibliographic data
  • Categories: Business & Management | Advice On Careers & Achieving Success
  • ISBN 13: 9780241953648 ISBN 10: 0241953642
  • Sales rank: 33,843

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Reviews for Enchantment

• Top review

  Meant to EnchantBook rating: 5

  I agree with a lot of his ideals. His examples are pertinent. Lots of great ideas for your business and practical ways to promote it effectively.My first Guy Kawasaki book and it won't be my last. I enjoy his writing style and the content. by Neale P Blackwood

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