"An informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.""--Kirkus Reviews" "Kawasaki provides insights so valuable we all wish we'd had them first."--Robert B. Cialdini, author of "Influence " "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."--Sir Richard Branson "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."--Jane Applegate, small-business management expert and author of "201 Great Ideas for Your Small Business " "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."--Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University
"Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting."
--Jack Covert, 1-800-CEO-READ "Read this book to create a company as enchanting as Apple."
--Steve Wozniak, co-founder of Apple
"The best overall treatise on interpersonal relationships since Dale Carnegie wrote "How to Win Friends and Influence People"."
--Michael Gartenberg, research director, Gartner
"You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."
--Robert Scoble, Rackspace videobloggershow more