Enchantment : The Art of Changing Hearts, Minds and Actions

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Enchantment noun: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

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  • Paperback | 240 pages
  • 128 x 196 x 18mm | 240.4g
  • Penguin Books Ltd
  • Portfolio Penguin
  • LondonUnited Kingdom
  • English
  • 0241953650
  • 9780241953655
  • 52,673

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The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. -- Sir Richard Branson, Founder of the Virgin Group Read this book to create a company as enchanting as Apple. -- Steve Wozniak, co-founder of Apple Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. Kirkus

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About Guy Kawasaki

Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.

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Reviews from Goodreads.com